Movie buffs can now wear outfits similar to those worn by their favourite stars on screen through a new clothesline unveiled by the International Indian Film Academy Awards (IIFA) in association with fashion retail brand BIBA here Tuesday.
'IIFA Bling', the brand, is an exclusive premium fashion line which will reflect the trends and styles influenced by the Indian film industry.
"The brand is a wonderful way for movie fans to experience stardom. While IIFA is providing a platform, BIBA is providing a distribution network," Sabas Joseph, director, Wizcraft International Entertainment Ltd. (the organisers of IIFA), said at the launch of the fashion line.
Leading fashion designer Vikram Phadnis has designed an exclusive collection for the brand whereas designer duo Renu Chopra and Bina Kapur along with Phadnis have put together their creativity for the "Bhootnath" range.
A sneak preview of both the lines took place at the launch.
The collections included empire line and angarakha suits, one-piece dresses with thread work accentuated by gota, embroidery, sequins and mirror work.
"Vikram's clothes will range from Rs.12,000 to Rs.18,000 and the 'Bhootnath' collection will be priced between Rs.495 to Rs.5,000," said Siddharth Bindra, managing director, BIBA.
The IIFA Bling collection will be showcased at the IIFA Weekend 2008 in Bangkok and be available to a global audience.
"We want to make our presence global and reach out to all those living abroad who wish to dress like our Bollywood stars," Bindra said.
One exclusive IFFA Bling for BIBA store will be opened in Mumbai and Delhi each.
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