Investment bank bailouts, home foreclosures and job losses have spread economic gloom through America but in New York, at least, there's one industry still weathering the storm — high-end weddings.
Cake makers, florists, wedding planners and dress-makers at a wedding show this month said brides were still determined to enjoy their big day with almost no expense spared.
While some couples were cutting back on non-essentials, for example having only two bridesmaids instead of four, most vendors at the New York magazine Weddings Showcase in Manhattan said they were yet to see a serious dip in business.
"So far I would say compared to last year, this year people seem to be spending just as much," said Amy Salvini-Swanson, co-owner of Greenwich Letterpress, which offers invitations at anywhere from $600 to $1,200 for 100. Her co-owner, Beth Salvini, added: "People still get married during recessions. It's a safe bet, people still need invitations."
It's debatable whether anybody really needs to spend $10,000 on a personal trainer who offers a 14-day pre-wedding package that also includes vitamins, appetite suppressants and a murky green drink that resembles a grass smoothie. David Kirsch admits that "no sane bride wants to wait until the last two weeks", but he says his clients have lost as much as £15 on the two-week program. One celebrity client had to have her dress recut two days before the wedding.
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