Thursday, 20 March 2008

'Interact' With New England Kit

England will line up against France in a friendly at Wembley later this month - and they will be wearing the world's 'first interactive football shirt'.

The Umbro QR codeManufacturers Umbro have placed a QR code on the care label of the new England away kit - which the team will wear against France.

Replica shirts also containing the code have now gone on sale.

QR codes, which have arrived from Japan, are two-dimensional patterns which can be read by mobile phones carrying the appropriate software.

Pointing a QR-enabled phone at a patterns translates it into information - in the case of the new Umbro shirt directing people to a wap site which cannot be accessed in any other way.

Once on the site, users can access exclusive information and pictures about England and enter competitions.

No comments: